STORY

PB0110 is a bag and accessory label by Philipp Bree. He started thinking about his own brand in 2012, founded PB 0110 and left the family business BREE. In January 2013, he presented his first collection in Berlin and Paris.

Philipp Bree believes in the importance of beloved object, things that develop individuality in daily use, that grow close to our hearts and become beloved companions over time. The bags and accessories are made exclusively from European leathers certified to the highest standard, pure linen and brass. Ideal materials that become even more beautiful and gain character over time. made by selected European manufacturers who have been experienced in the production and processing of high-quality materials for generation. 

The collection is created in collaboration with important designers, artists, architects, whom Philipp Bree appreciates and invites for their work.

THE PB 0110 PHILOSOPHY: BELOVED OBJECTS

An interview with PB0110 founder and creative director, Philipp Bree on his approach to product creation, how our possessions define us and his mission to create bags with the longevity of future antiques.

What role do you believe BELOVED OBJECTS play in promoting a more mindful and intentional lifestyle for your customers?

"If I use my travel bag, I always receive numerous comments. People ask where the bag is from – not because they know me, but because I'm somewhere and people notice it. So, using and consuming things in this manner offers a personal pleasure, and in a way, that makes it truly relevant. Because it touches you and also touches others. That's what we're aiming for."

As a brand, how do you address the challenge of balancing timeless aesthetics with evolving trends?

"Our challenge lies in making fewer products but communicating them differently. Placing them on different stages, and demonstrating their relevance in various environments. Communication plays a significant role. Another aspect is that we can enhance our product range by adding components that have an impact on the entire collection. This, I believe, is crucial for us.We concentrate on development to create styles with the potential to endure in the market for the long term. Of course, not all of our creations will stay forever due to timing, fashion trends, and various factors that keep things dynamic. Yet, we're committed to approaching everything we do with the mindset that it should possess the aesthetic endurance to last for the next 20 years."

PB0110 products are often referenced as LIFETIME COMPANIONS. Could you explain a little more about this thought process?

"A very personal piece shouldn't always be subject to change. In certain situations, you have products that become part of your identity. In our case, it's a bag. When you see friends with worn backpacks that have marks and spots on them, you realise the product has transcended. It's no longer about our brand; it's about their backpack and their personal experience with it. The brand identity fades, It becomes their possession. That’s actually the reason for including brackets with the PB0110 logo: we give structure to the bag, but by using and living with the bag, it becomes the consumers’.”

What do you hope people will take away from their experience with PB0110's AGED PRODUCTS in terms of building a more sustainable and meaningful relationship with their belongings?

“On a larger scale, the pattern of overconsumption in the Western world can’t persist as it has for the past few decades. We've been sensing for many years that mindsets need to change. We can already perceive significant shifts. Younger generations, creators, and their attitudes to consumption are different, already embracing an alternative approach. If the PB brand philosophy can contribute to a different way of looking at consumption and consumerism, keeping products in use for longer, I'd be very happy playing our part.”